Artist Spotlight: ItBeMG

ItBeMG is not your average artist. Coming out of South Central Los Angeles, ItBeMG exemplifies talent with his grasp of lyrical content, social media presence, and dedicated artistry. ItBeMG may very well be the artist the game has been waiting for. Through his music, ItBeMG is authentic, passionate, and definitely here to stay.

If there was ever a way to describe Floyd Mayweather as a rapper, it's ItBeMG; HE CAN'T LOSE. "Aces All Around" is the first video we were introduced to, linked here and below. From the video, you can tell ItBeMG love what he does. Everything from the lyrics and production, to filming the video for each song, ItBeMG finds joy in his work. Banks Management artist, ItBeMG enters the video in an all white denim ensemble donned with his own name on his chest. His flow is provocative; it is smooth and entrancing. ItBeMG takes pride in his work and is consistent. "Aces All Around" immediately proved that ItBeMG is tenacious and an intentional artist who is definitely worth the spotlight.

(cont'd below)

"Aces All Around" Video || Prod. by FOTHDIMEN || Shot By Tevolaron

Many artists have been told they need to have millions of followers to be ready for the caliber of work that ItBeMG delivers. ItBeMG receives tremendous stage recognition and is currently in the middle of his recent tour; this artist is further proof that talent and hard work can take you very far (even before you hit the elusive "Instagram 10k"). ItBeMG's Instagram account (@ItBeMG) also has great quality photos uploaded. ItBeMG posts high quality photos that document his collaborative work with other artists, as well as promotes his upcoming shows and links to his clothing website where you can purchase clothing worn by ItBeMG via the clothing line Ace Or Nothing. (here). For artists who may struggle with knowing how to better streamline their accounts, take a look at ItBeMG's page, linked here, to see how he is able to stand out on social media. In the meantime, check out Day 1 of his tour vlog!

Another single by the up and coming artist titled, "Fake Love," is an anthem we can all get behind. The video, linked here, is another visual masterpiece. ItBeMG's team has a great knack for visual appeal from the orange and white balloons in "Aces All Around," to the room full of mirrors for "Fake Love."

The mirrors are perfect for the song, whose chorus states, "fake love, keep that away from me." Symbolically, it speaks, "I have to watch my own back at all times."

There is something special about an artist who can rap over any beat and maintain their authenticity. ItBeMG is a strong artist and is also very consistent. His flow is reminiscent of bay area artist, Larry June, mixed with a little Dom Kennedy, and a lot of the charm of a young Snoop Dogg. But comparisons aside, ItBeMG is a solid artist within his own right.

"Fake Love" Video || Prod. by FOTHDIMEN || Shot By Tevolaron

Going back to 2016, ItBeMG's consistency is crazy. He not only has maintained a thorough creative process that results in a steady stream of good music, but he is also has an incredibly loyal production team. ItBeMG has continued to work with Producer FOTHDIMEN and videographer Tevolaron for over 5 years. Their work has been so dependable, that they continue to deliver amazing music and visuals that have grown as ItBeMG has grown as an artist.

In June of 2020, MG released "Worth it. At the height of the pandemic, it must have been hard to pull a team together. But once again, proving that having a loyal team and a dedicated group of creatives, you can make anything happen! Linked below, ItBeMG delivers another solid song and visually appealing video. But this time, his flow shows a bit of versatility with his South Central charm.

The West Coast has birthed some of the greatest rappers of our generation and ItBeMG is definitely on his way to being apart of that elite category. ItBeMG is charming, consistent, and very, very talented; he's exactly what the game needs.

ItBeMG recently released his newest song "All Gas," available on all platforms.

"All Gas" on Spotify (linked here)

Instagram:

https://www.instagram.com/itbemg/

Ace or Nothing Website

https://www.aceornothing.com/

Youtube ("Fake Love")

https://youtu.be/XfmK3Xy1sSY

Youtube ("ITBEMG TOUR VLOG DAY 2")

https://youtu.be/XfmK3Xy1sSY

Written by Ink. 2022

Skitzo Got It With "Gone Get It"

Have you ever found yourself getting in the car, or trying to get in a bubbly mood, but can’t quite find the song? This is the song. Skitzo’s “Gone Get It” is a lighthearted flow, with an energetic vibe. Get into these categories…

Bop: This song is a great minimalist bop. The beat is simple but the flow is bubbling. This is a low-key bop; a song you can put on to perk you up before work, without worrying about missing your favorite part before you get out to clock in. I think we need to give more credit to minimalist bops; songs that just hit, without doing too much.

AirPods Quality: “Gone Get It” doesn’t skimp on production. This song is crisp, lyrics come in clear, and the beat quality doesn’t get compromised between devices. While this song is a minimalist bop, the caliber of song isn’t sacrificed at all! This song is very fun to listen to in your AirPods, especially on noise cancellation mode. Because it is a minimalist bop that doesn’t distract with too many sounds, you can crank this one up and feel it in your bones, without that crackling sound happening. Shout out to the production.

Knock Value: As mentioned, you can bump this during your workout and get a nice burn started. But it is versatile; Skitzo created something that has good knock value, but isn’t over the top; not everyone can do that. This song can be turned all the way up, and anyone within earshot is going to want to keep listening.

Misogyny Meter: This one goes UP anywhere!! A song that focuses on the money without having to belittle anyone else is a song we love. This song is inspiring and energizing. As mentioned multiple times, the minimalism is where this song shines. Skitzo stays in the pocket, and doesn’t take cheap shots at anyone else just to make a bar rhyme. Great work.

Overall, this song is really solid. Great production, great lyrics, minimalist beat, and the perfect delivery to accompany the song. Give this one a FEW listens!

The Undeniable: N E Z

This platform is a NEZI MOMODU STAN platform. To be perfectly clear.

This is a long overdue write up of rap's next powerhouse: Nezi Momodu. When we first heard "N.E.Z.", we were BEGGING to write about the song. The lyricism, the bravada, the effervescence of this song was bubbling out of our email inbox. Some of DJ Show's live viewers have probably heard us say how much we wanted to be able to loudly rejoice in the brilliance that is Nezi Momodu, but with great patience comes great reward.

Last week, Nezi released "N.E.Z.", the highly anticipated single from The Wordplay Queen and immediately received much deserved celebration. The video, linked below, pays homage to Momodu's inspirations.

The flawless faced rapper dons glossed lips pursed to the iconic Missy Elliot-esque fish lens, and just as quickly, Nezi flashes across the screen in a splendorous floor-length royal blue fur coat. Jaw. Drop.

Let's get to the categories:

Bop: Yes.

Oh, you want more details?

This is a CERTIFIED, SNOOP DOGG APPROVED BOP. If Uncle Snoop reposts it in his story, it's legit. The first eight seconds of the song are going to draw you in. This ain't no kiddie rap. This is real. raw. rap. bars. The first WORD of her first verse ("Muthafuckahhh") will put you in a Debo chokehold. You're GOING to want to know what she says after that, and she WILL NOT disappoint. The verses are undeniably perfect. Her flow, her tone, her syntax, her cadence on the beat-- AND THE BEAT! All combined, make for a fun pre-spring song, but will certainly have year-round play, you can bet that.

AirPods Quality: Perfection. (I've actually listened to this song multiple ways, and my favorite is in my car). This song is mixed perfectly. Produced by Beat Busta, the nostalgia of the beat, and even how it's mixed, is really refined, especially in your AirPods. You are going to want to listen to this song at its highest level, and when you do, you won't have to worry about any distortion. This song is crystal clear.

Knock Value: The production on this song doesn't call for a stupendous amount of knock, however, there is no shortage of knock in this song. Because Nezi's lyrics are so solid, and so well-delivered, her voice is it's own beat; it adds to the knock value of the song. Where some songs rely on the beat drops or for the engineer to mold the beat to the artist, it is no mystery that Nezi is able to deliver her own jaw dropping verse transitions, without the assistance of the beat. The two knock separately, and compliment each other for a really dope song.

Misogyny Meter: LET YOU GIVE ME BRAIN IN THE BLACK JAGUAR! Rap music is big on whose mouth is on who. Usually, women are the objects in the scenario, all gaping mouths for rappers in white tees. We love a rap queen reminding men that they, too, can be of service. This song is for the whole crew. We can pull up to this song like a fireside chat and bump this 100x before the sun sets.

We are very excited and proud to see what is to come for Nezi Momodu. Plan-A Radio has been a fan for a long time now. Nezi was interviewed by Ink last year during the early pandemic Femcee Fridays on Instagram. Nezi Momodu is a star, naturally. You just heard that she was hot? Then, bitch, you late!

Website

https://www.nezimomodu.com/

N.E.Z. (Official Video)

https://youtu.be/XV_0IPV4Jao